Colombo, Sri Lanka

Nine years owning the number.

Then I wrote the software that owns it.

Commercial growth, regional strategy and operations, paired with the systems I now design, build and ship on my own.

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What nine years actually looked like.

Sales, operations and business development, before a line of production code. Quotas owned, quarterly reviews run, complex quotes priced, a team led.

  • 0 thousand dollar anchor partnership closed
  • 0 per cent year on year revenue growth, approximately
  • 0 per cent account retention improvement, approximately
  • 0 person operations team led

Nothing here yet. That is the point.

Every one of them started as a job I did by hand.

  • Pitches, proposals and storyboardsConversion-first marketing sites
  • Market entry and local depthLocal-search and AEO foundations
  • Customer conversationsBooking and enquiry journeys
  • Pricing, quotations and duty mathQuote engines, right to the cent
  • Pipeline reviews and QBRsCRM pipelines and dashboards
  • Order operations and billingBilling, receipts and checkout
  • Follow-ups and task chasingScheduled agents and assistants
  • Institutional memorySearchable knowledge systems
  • Prospect researchLead discovery and enrichment

The constraint

Quoting in spreadsheets

A B2B technology distributor priced by hand. Import duty had to reconcile to the cent, or the margin was fiction.

Claims settled by screenshot

Live sales run inside messaging groups. First come, first served, argued over timestamps nobody could verify.

Context nobody could find

Decisions scattered across chats, documents and memory. Retrievable only if you happened to be in the room.

Follow-ups written at 11pm

Every message drafted from nothing, every time, with quality judged on instinct.

What it became

  1. Axis CRM
  2. ClaimFlow
  3. Knowledge OS
  4. Prompt platform

Axis CRM. Recreated interface, representative demo data.

An Axis CRM quote screen, showing line items priced in rupees and a summary applying CID, PAL, SSCL and VAT. A recreated interface using representative demo data.
The ClaimFlow buyer storefront between sales, showing the catalogue tab and a notice that no sale is live.

Quote AX-Q-2026-0042, recomputed here

Total, LKR 0

Pending

Building, expanding, or systematising?

Tell me the problem and how it works today. I will give you an honest read, including when you do not need custom software.

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Ryan Nugara.
Ryan Nugara · Grupo Nugara · Colombo ryan@gruponugara.com · Mendwell